Project Zephyr

Shoe Design

Brief: Design a shoe that breathes very well during a run, minimizes sweat, and prevents odors.

Brand Of Choice: New Balance.

Mood Board

Insights

  • Bright colors

  • Mesh

  • Stability

  • Fashionable

Who?

Anyone and everyone!

Consumers who are active and want comfortable/stable shoes that also provide good airflow.



Competition

Shoe models and technologies that I gained insights from.